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Article by Advantage Group, featuring research by Shopper Intelligence 


Assortment Optimization
Why now is the time

Did you know that over 70% of all sales come from 2% of SKUs?

Find out about 7 strategies that should be employed for sustainable assortment prioritization

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In this white paper, you’ll read about:

  • Why 98% of SKUs and 70% of new products are simply a drain on resources, finances, and brand perception.
  • Why now is the time for sustainable assortment optimization
  • 7 strategies how to seize the opportunity
  • Insights from retailers and supplier from all over the world
“Back in the day, all you could buy was two sizes of milk. Now there are 47 different ways you can serve it up, so this is the time to get to the 80/20 rule.
We should focus on the 20 percent of the items that are doing 80 percent of business.”

North American Retailer

Download your free copy today!

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